6 -10 May, 16 – 20 Sep, 11 -15 Feb, 24 – 28 Jun, 14 – 18 Jan 2019
This highly practical course helps you understand news angles and what the media want from you. It covers how to write press releases that will get picked up, how to develop useful relationships with journalists, how to plan and run media campaigns, and how to monitor and evaluate your press coverage.
Who should attend
The course will show you how to get the most out of your media relations, particularly with limited resources.
This course can also be taken in
Accra: 11 -15 Mar, 22 – 26 Jul, 21 – 25 Oct, 23 – 27 Dec, 25 Feb – 1 Mar 2019
Dubai: 3 – 7 Jun, 15 – 19 Jul, 12 – 16 Aug, 30 Sep – 4 Oct, 9 – 13 Dec 2019
Texas: on request
Over the day it will cover:
- what is news?
- understanding how a news operation works
- the ‘news media’ – identifying the news outlets that matter to your organisation
o national, regional and local newspapers
o using the internet (your website, news sites, blogs, podcasts, RSS)
o television and radio (national, regional, local)
o trade press
- understanding ‘angles’, what is a ‘story’?
o how to turn information into a story
o finding news hooks that turn a story into news
good practice in the press office
o keeping records of calls
o contact databases
o 24 hour availability
o setting targets
o media monitoring
o sign-off procedures
- writing punchy press releases that get noticed
- ‘selling in’ stories
- developing a media campaign
o aims and objective
o how to use celebrity ‘stardust’
o media stunts that work
- strategies to prevent and handle a media crisis